Coffee botanical print and ceramic mug photography by Melissa Doss Photography.
Folgers Coffee Heritage
Folgers equity mural, New Orleans roasting plant
Created mural, poster, typography and packaging design celebrating Folger’s heritage, connecting a new generation of customers to one of America’s long-lasting and premier coffee brands. The mural for New Orleans coffee plant is along interstate I-10, celebrating Folgers connection to the port of NOLA and as a proud local employer since 1960.
Client: Folgers Coffee
Agency: LPK Brands
Mural Painter: Christopher Barnett
Coffee counter photo credit: Jessica James
Presta Coffee Brand Launch
2014 Identity and label designs for Presta Coffee Roasters in Tuscon, Arizona. Identity concept was inspired by classic European cycling design cues and typography.
Pneuma Coffee Packaging and Brand Evolution Concept
Initial sketch concepts were hand-drawn to focus on concept of pack over executional details. Once a pack concept was established I lead a labeling and messaging exercise with the client to efficiently align to a communication strategy on each panel.
I focused on emphasizing the flag motif and evolving the Pneuma brand name story for the packaging update. I developed the concept of “Tradewinds” as link to the Pneuma name to the brands tagline of “Breathing Life into Communities Near and Far” and as a means of celebrating direct-relationship coffee with farmers. An illustration style was created using the curve from the Pneuma flag.
Identity design by Alexander Scaglia of Wolf Bomb.
“Destination in a Cup” metaphor was inspired by the idea of terroir and feeling connected to international communities through their food and beverage.